People do not pay attention to advertising. They only pay attention to whatever interests them. If someone perceives a benefit in your advertisement, you might connect with them . . . get them to act. No benefit, no action. Seems simple. The facts say otherwise.

The reality most often missed in advertising is the fact that people buy benefits (what is in it for them), rarely features (what it is or does). Grab any publication in reach and take a quick look at the advertisements: chock full of features and almost devoid of benefits. Some examples:

*People do not buy patio heaters. They buy the opportunity to bring the comforts of the indoors to their outdoor patios.

*People do not buy wine racks. People buy the conversion of their storage space into an onsite wine cellar.

*Generation Y does not buy mobile telephones. They buy 1,000 tunes in their pocket.

Why is this concept seemingly so difficult? Advertising benefits must be complicated because virtually every ad you see has so few, if any. Most small businesses have proved that they can identify features (who you are, what you do, what it is, what it does, etc.) Fair enough! You can start there.

List every feature you can think of about your product or service in the first of two columns on a single sheet. Now answer SO WHAT? for every feature you list. The SO WHAT? is a benefit!

Narrow your list to two or three. Promote those two or three. Advertise the same two or three again. Then again. Tell your target audience what is in it for them to do business with you.

Remember to motivate your audience to DO SOMETHING: come in for a demonstration, call for an appointment, fill in a coupon, write for additional information, ask for you or your product by name, take a test drive . . . something specific. Tell people exactly what you want them to do. Never assume they will do what you think is obvious. Tell them! Do not just suggest. Tell! Order! Command!

Knock yourself out to make sure your message is aimed at the people you want to do business with. Take careful aim and then remember that no one consciously will pay any attention to your ad. You live, breathe and eat your business. The people you deal with do not. No doubt you know what you are talking about. Be sure your desired audience gets the message.

If you manage to stimulate interest with a benefit headline, do not blow it by listing only features and prices in the copy that follows. Headlines attract attention, copy closes the sale . . . or least initiates the action. Always sell the sizzle . . . never the steak!

An effective ad is one that gets results. Steer clear of creating ads that come off more interesting than the content IN the ads. We have all seen or heard advertisements that we remember but for the life of us, we cannot recall what the featured product or service was.

If you want to entertain people, that is your call, but never forget that the sole purpose of small business ads is to persuade people to take some kind of action . . . preferably with or from you . . . hopefully today . . . certainly soon.

Once you have a rough or a finished version of your advertisement, show it to ten people and ask them to tell you what they think the main point is. If one person misunderstands, that means 10 percent of your target audience will misunderstand.

If your media rep says that you should expect your ad to be seen or heard by 500 people, 50 of them will miss the main point. That is unacceptable. Scrap it and start again.

Bob Schumacher pens books and articles that guide entrepreneurs and small business owners on how to steer their business or profession into the top 20% who achieve 80% of the business and profits. Visit http://www.RedMeatMarketing.com and order your complimentary advertising book.

In our world of ever-changing technology, we are constantly bombarded by names like Bluetooth, Wi-Fi, and TIVO. Our nation is one of consistently evolving electronics and in the rush to move forward, some get left behind. One such trailing entity is the advertising industry. The increasing inclusion of TIVO and DVR’s in American households is causing some consternation among marketing executives. Companies like Ace Marketing & Promotions may have the solution to the advertising industry’s current conundrum.

One problem companies have is the inability to continue advertising their products or services through traditional means, such as television and radio. Digital recording devices allow home consumers to skip past commercials, which, as you can imagine, creates a problem for those who advertise through those same commercials. A similar issue took root with radio several years ago as more and more stations were made available. Now, listeners only have to press a button to move on to another station, sans advertisement.

Technology companies like Ace Marketing & Promotions (AMKT), a Valley Stream, New York publicly traded company has developed amazing systems that can answer some of these rising concerns. For example, the Blue Bite proximity marketing system utilizes Bluetooth and wireless technology to market directly to consumer’s phones, laptops, and PDAs. The system works with over 950 mobile devices, from virtually every manufacturer, which guarantees the largest possible audience. It supports all of the most popular models, including the Apple iPhone, the Blackberry Pearl, and the Palm Treo.

Systems like Blue Bite allows information to be sent whether it be images, video, and audio, directly to a consumer’s electronic device that comes within the range of the broadcasting unit. Because it is transmitted via Bluetooth or Wi-Fi and not over a wireless telephone network, it is completely free to the consumer. These types of marketing systems are FCC compliant and not considered spam advertising. They will simply receive a text, video, or audio message with the client’s advertisement or marketing offer.

Just imagine going to a concert and your favorite band or artist tells you how much they appreciate you, their fan, and that you will be receiving something special from them on your mobile phone. Seconds later, you receive a message describing how to download a free wallpaper or song from your favorite band. Maybe you’re walking down the street in New York’s Time Square and you notice a billboard for a new television show. Seconds later, your cell phone receives a message letting you know that there is a free 15-second preview of that show available to watch on your mobile device. The direct marketing potential is seemingly limitless.

The system that Ace Marketing & Promotions has already completed successful marketing campaigns for several major entities, such as the Canada Tourism Commission, BBC, CW, and Turner Classic Movies (TCM). Shows and movies have included The Bourne Conspiracy, Gossip Girl, Life is Wild, and Robin Hood.

One of the greatest things about this technology is that the world has only begun to see the potential of it. The number of possible venues would seem to be limitless. Shopping malls, movie theatres, airports, museums, subways, and sporting events are just a few of the target locations that are perfectly poised to fully utilize the capabilities of this type of marketing system.

Rodney Marvel is the Director of Operations for e-media Direct, a full-service investor relations firm located in Winter Park, FL. He has worked with about 100 publicly-traded companies on various projects.
http://e-mediareport.com/site/
http://e-mediadirect.com

As I sat down to write this article I got a voice broadcast message on my phone. I let the machine grab it because I was busy. A couple of things came to my mind as I replayed the voice broadcast. First, the voice broadcast copy was pretty good. Second, the voice broadcast connected to me with neither the caller nor myself actually on the phone.

Let’s talk about the voice broadcast copy for a minute. The voice broadcast subject was about vent cleaning and the caller made a compelling argument to have him clean my vents. But the voice broadcast did this in a specific format. In the voice broadcast’s first few words I was told that my homes vents contained dust, dirt and maybe even mold which could make my family sick. That caught my attention.

The voice broadcast made me picture my homes heating and cooling vents blowing this sickening stuff throughout my house. The picture was vivid as if I was actually looking into a section of vent myself and seeing the crud. The voice broadcast succeeded in creating a sense of urgency in me. Next, the voice broadcast clued me into some features and benefits of having my vents cleaned.

The body of the voice broadcast let me know that all was not lost with a dirty vent. In fact, vent cleaning was a common procedure and doing so would greatly improve the air quality in my home. The biggest feature offered was the scrubbing and cleaning of my homes every vent. All the lurking crud would be gone. My family would be healthier and my heating and cooling system more efficient. It was as if the caller was standing with me in person selling me the company’s features and benefits. Finally, the voice broadcast gave me a solution.

The voice broadcast introduced the caller and explained his company’s professionalism and quality truck mounted vent cleaning equipment. The caller told me about radio dispatched trucks ready to cruise to my home and solve my dirty vent problem. He gave me contact information and then the call disconnected.

Just like a real person to person sales call the voice broadcast made me aware of a need, told me how to solve that need and then explained his particular solution was the best to satisfy my need. The voice broadcast did this all in thirty seconds. It was pretty efficient. There’s one more thing I want to say about the voice broadcast. That is I listened to it.

The fact that I let the machine grab the call did an important thing. It disarmed my pre-programmed response to hang up on a strange caller. That it was an automated message helped in this respect too. A voice broadcast is highly effective because the tension of person to person communication is resolved. I listened to the message at my leisure and because of that I was more interested in what the voice broadcast had to say. I think the detachment was important.

Some voice broadcasting providers even tout this detachment as an advantage. People seem to be more relaxed without the feel of another person at the other end of the line.

So I thought the voice broadcast was pretty effective. I did take the number down, and I’ll talk with my better half about our vent problem. If I decide to have my vents cleaned guess who I’m going to call.

Craig Bradburn specializes in teaching people how to start profitable home-based businesses using Voice Broadcasting. Get free access his most sustaining strategies and resources.
Email: craig@craigbradburnmarketing.com
Site:http://www.bestleadsexposed.com
Office: 1-866-617-8631 (toll free)

Having the ability to transfer large files over the internet is an essential tool for all video, audio, and graphic designers who wish to build their business and literally work with clients on a global scale. Being able to deliver gig sized files and folders across continents and oceans via the internet saves time and money and makes geography a non-issue.

While transferring large files is certainly not a novel idea, there are different methods used by producers video editors and a quick run down of the best methods is in order.

1. File Transfer Protocol called FTP is a popular method for transferring data between computers via the Internet. By using a FTP software users simply provide a host name, user name, and password and get access to password protected folders online and with the click of a button one can upload or download files to the client. This method is the best for transferring files because the only limit to file size is the allowed gigs on the website’s server.

2. With access to an FTP server, one can also create URL links to files, such as large .wav files, that can be downloaded with the right click of a mouse. For example, you would create a URL such as http://www.websitename.com/projects/music.wav for a file named music.wav in a projects folder on your site.

3. P2P software, also known as Peer to Peer software, lets large media files which are hosted on participants computers be transferred and does not involve any uploading. All who participate need the same P2P software installed. No links are used and files are downloaded through the functions of the software.

4. Another method, called Software as a Service or SaaS, is an application hosted on a server which is made available to users. Links are provided for downloading once a user uploads files of a certain size. Payed plans are available for the uploading of multiple or massive files.

As you become adept at the above file transfer methods, geography will no longer limit the growth of your business. Rising able geography will let you work for clients throughout the world as easily as in your own city or town.

Everybody knows that the moving image is the most powerful communication tool the world has seen, but it’s power to influence, inform, entertain and to sell is growing ever stronger as life moves online.

What giant leaps this communications tool has taken since its advent in the 1890’s. From early ‘Nickelodeon’ theatres, to cinema, through television, to the internet, mobile phones, video games and beyond. How different the world today is to the world that gave birth to stuttering moving images little over a century ago. Then moving images astonished merely by virtue of their mechanical simulation of natural movement.

Once people would cue up, merely to see themselves ‘immortalized’ on camera as in the films of pioneering film-makers like Mitchell and Kenyon. Now anyone with a mobile phone can record simple video and upload it to youtube and ‘immortalise’ their friends ill conceived freestyle dance experiment.

This interactivity is key. Society today is not just fed, and feeding form visual mass communication, but more and more society is part of those images themselves. The ‘virtual’ world is where people, in societies with the infrastructure, choose to live. Gone are the village fetes, church-going, weddings, and funerals which were once the glue that held small communities together. Now these communities are international and the glue that holds them together is also international. Music, photos, and video shared online.

80% of UK homes now have a high-speed broadband connection, not to mention all the public services such as cafes, schools and libraries also offering wi-fi access. The internet has become almost as necessary in the developed world as the electricity on which it depends, without it government and business grinds to a halt. This very ubiquity means that - as books, cinema, TV have been transforming influences on the previous generations the internet - is where people live today.

Some argue that this a a great leap forward, an evolutionary shift. That this interconnected world means a greater understanding of ourselves, and what links us all. A chance to end poverty, end war. Today we have the ability to watch edit and distribute moving images in our pockets and we can all share our image of ourselves. We are all reflections of our greater humanity.

But as an advertiser you know that this kind of sublime power can only be harnessed effectively if used ruthlessly for personal gain.

We exist among a blur of billions of fast moving images. Our brains are trampled by stampede of media messages everyday from every corner. We wade, neck deep through a pungent slurry of advertising ‘choices’. But as the artificial visual environment has become richer, human beings have evolved to ignore the vast majority of the images surrounding them. This is the true evolutionary leap - indifference.

So what messages stand out from the visual clamour? How do companies and organizations communicate their messages in this highly competitive market? How do we take such a massive market and reduce it into our own little patch of grass?

The answer lies in knowing, and ‘respecting’ your audience - and knowing where they spend their time. Where is their life? People are socialising, working, consuming online. If you know where they are ‘living’ - what websites do they visit? What things interest them (ie - what do they type into google or youtube?). If you offer your audience something they actually want to see, where they want it, then you will be rewarded - with trust.

The Internet is now the perfect medium for relaying video messages to audiences, instantly and worldwide. This is not the ‘junk mail’ trick of knowing somebody’s name and printing it on a form letter. This requires a genuinely sophisticated approach - you really need to know this audience and they need to trust you. You need to give them what they want. In return they will trust your messages.

The pros of ‘taming’ these niche audiences are obvious, because rather than feeling as if your company is annoyingly pestering consumers with a service that they do not wish to receive, you are given the gift of targeting a specific market that is actually interested, plus your intended audience is working on their own schedule, looking for what they want, when they want it.

Once you have crawled inside your audience there are unlimited ways for your influence to grow, like a benign tumour. Encourage them to sign up to updates, so they’ll opt-in to receive more ‘cool stuff’. Before long they’ll be swilling down advertising disguised with a tiny amount of highly targeted entertainment.

And don’t forget your own employees. Where do they live? Are they your friends? If they are going to check their facebook account every 4 minutes at work then you should be present there too. There is no reason that your executive broadcasts, training, customer testimonials and conference and exhibition videos shouldn’t be transformed into something new, exciting and visually stimulating by involving your staff, and the new technology they love.

This world is changing and it is important to consider now the world of tomorrow and how companies and customers will transform with the pace. Trade fairs and conferences are slowly losing their grip as the speed with which we pedal through life becomes more rapid. It is becoming more and more evident that corporations are going to have to evolve to stay in the game, as more and more smart companies join up and lay their own innovative cards on the table.

The big players all know that and are pulling no punches. Craig Fister CEO of Videocorp PLC, advisor to many major brands, in an interview with New Hard Times magazine gives his take on the situation:

“Before the internet we only had access to people’s eyes and ears via their living rooms. That was enough for us to suck out their souls, and we did that.”

“Then came the internet and social networks. Now the internet is like a needle that lets us get inside our consumers, into their bloodstream. Now we can move around inside them and look for that soul-less void we left and put up our billboards, right there.”

“Billboards saying ‘We can make it alright again. Buy more of our stuff, it is environmentally friendly now, and you can buy it with one click.’ It is brilliant - it is branding on the inside. I can sell anything to anyone now- just let me make friends with them on Facebook first.”

Maria Fuchs-Alcox has had a distinguished and colourful career as actress, singer, filmmaker and cultural blographer for www.wiredvideo.net - Video Production, London, UK

When it came to business models and looking for ways of making money to fund your Internet TV station, I strongly suggested you look at the pay 2 view and subscription revenue models.

The reason being that advertising revenue was so hard to get or to obtain in sufficient amounts to fund both production of new video programmes and your video streaming or video download costs.

The consequence of this is that Internet TV or IPTV as some call it is becoming the province of the major channels, who essentially use revenue they obtain from either advertising or subscriptions or in the case of the BBC in the UK, license fees levied with the agreement of the Government, to fund their internet presence.

Why is it so hard to obtain advertising revenue? Well, it is hard not just for Internet TV stations, but also for many small satellite TV channels. The reason is the way that TV advertising is measured, and the structure of the advertising industry.

In the UK TV advertising is measured by BARB, which uses a sample of 5000 households and measures the viewing habits of the occupants, and from that weights the viewing figures up to give the estimated national audience. For a small channel it costs 40,000 a year to be included on the BARB panel.

In the US TV advertising is measured by AC Nielsen, using a sample of 5000 households that have been wired with “people meters” that track what programme is being watched and who is watching them. Again the viewing figures are weighted up from the sample to give an estimated national audience.

So, the information that gets fed back overnight tells Pepsi or Proctor and Gamble that an estimated say, 5 million people watched CSI, and those people were mainly mid-market males aged 35 - 45. So if you are not included on BARB in the UK or on Nielsen in the US, as far as advertisers, advertising agencies, and specialist media buyers are concerned, you don’t exist ! Now, if you are not in the business it may come as a surprise to you to discover that most company’s with advertising budgets don’t “buy” their advertising direct themselves, it is typical for your advertising agency or a specialist media buyer to do the job for them.

Getting into the advertising agencies is bad enough, but when you have to try pitching to a specialist media buying agency that is really hard!! The issue is that media buying agencies have to buy the best advertising campaigns for their clients that they can, and they use BARB and Nielsen ratings as the “currency” for doing so. And then they get audited by specialist media auditors who evaluate their media buying performance. So they need to have rock - solid numbers to PROVE they made the right decision.

The other thing to bear in mind is that these people are used to buying advertisements in programmes with audiences in the millions, and even a large independent internet TV station will have trouble getting anywhere near that.

So when you turn up, assuming you get that far, with your streaming stats (which can be, lets be polite, “massaged”, and are not independently verified , and an audience of, lets say, 10,000 viewers a day, you are most likely to be given 5 minutes and then shown the door !

You also need to consider the true nature of online advertising. Most online advertising is based around Pay Per Click type advertising as per Google Adsense, or banners (with click through tracking) on high traffic websites high traffic equals 1,000,000 individuals a day ! and the advantage of this is that you know directly how many clicks you get, and what your conversion rate is to get a sale, and your cost per sale. Now in my terms this isn’t really advertising, its more like direct marketing, and it certainly doesn’t do much to build a brand as in traditional Television, press, poster and radio advertising, but that is the media buyers frame of reference.
Is there a solution and can you get round these issues. Well, yes, but these aren’t quick fixes and you have to work at them.

To find out how this impacts on your Internet TV station and proposition, and how you structure your proposition and develop your programme concepts to create an added value experience for your viewers,
go to http://www.internettvbook.com

There were some very strong structural reasons why advertising was hard to obtain for Internet TV stations, and that this was allowing the free-to-view space to be inhabited by the main channels and broadcasters, who could subsidise their Internet TV operations with revenue from the traditional broadcast channel.

Is there a solution to these issues ? Well, if there isn’t one yet, then one can certainly be constructed. Firstly if the tv player software could pull in advertisements from an external source and integrate them smoothly into the schedule stream, and that external source could be an advertising agency or a buying agency, so that the count of the number of times an advertisement played could be independently verified, then that would be a good start.

Secondly, Internet TV station owners could reposition and reframe themselves away from the TV advertising model. What I mean by this is that just because you want TV advertisements, doesn’t mean you buy into the whole TV advertising model and the way TV advertising is bought and sold ie the advertisement is not the whole model.

There is another advertising model that I see as being more appropriate, the press advertising model. Let us suppose for a moment that you are a manufacturer of sealed unit windows, and you have just made a technical break through that means you can produce windows that are lighter, stronger, retain heat better, reflect sunlight better, and more resistant to breaking.

Your market place is the architects, the structural engineers and specifiers, and the construction companies themselves roughly in that order. What you need to do is create an Advertising campaign that generates awareness initially, and follows that up with technical data, and gets some buildings built or refurbished with your windows.

That Press Advertising campaign is going to be based around advertisements in the “trade” press that each key group architects, structural engineers/specifiers, construction companies and builders etc) read because that is the most cost effective route into that audience.

So, as an advertiser, you are “buying” a discrete targeted group purely on the basis of their profession and their role in the total buying process for your product. And that is also what you are selling as a station owner. And that needs to be your pitch to the advertising agency or media buyer (or both), you want video based advertising (and you are happy to be accountable, and you can provide click-throughs to the advertisers web-site) that is relevant to the audience you have on your Internet TV station.

You have an audience that is valuable to specific advertisers. And ideally your monthly viewing audience is larger than that of the relevant trade or specialist press publication. Clearly the tighter and more homogenous your audience, and the tighter and better targeted your programmes, and the more relevant your proposition is, then the more likely you are to get advertising.

And you need to design this into your Internet TV station from the start if you are to have any chance of getting significant levels of advertising revenue. Essentially, you are competing with the trade press, and you can use their advertising rate card to structure yours. So the media buyers and advertising agency planners you would need to talk to are those dealing with Press and/or buying/planning Press campaigns, rather than TV. The third issue I discussed in the previous article was the typical audience size of an Internet TV station, compared with a programme audience on a typical mainstream broadcast TV station -there’s no comparison, your tens of thousands, maybe hundreds of thousand of viewers per month, against several millions for 1 programme on 1 day !

However, it should be apparent that comparing your audience of several tens of thousands of architects (say) a month against the readership of, say, Construction News, is going to be a much better match, you may even have better figures. There is another possibility I want to raise, which is of a family of Internet TV stations, all broadly targeted at 1 group, in much the same way that traditional press publishing companies have families of journals. Take for example an Internet TV station aimed at Vets, that could be allied with Internet TV stations aimed at dog owners, cat owners, horse owners etc etc.

So while Internet TV may be your communication medium, your business model, I believe, should be closer to that of specialist press publishing. Now, when you go on Joost, Blinx, Babelgum and similar internet video content aggregators, and your content is buried along with thousands of hours of all other sorts of video content aimed at God only knows who, its no surprise that these businesses struggle with advertising revenue, and you aren’t likely to get much.

To find out how this impacts on your Internet TV station and proposition, and how you structure your proposition and develop your programme concepts to create an added value experience for your viewers,
go to http://www.internettvbook.com

One of the most difficult marketing realities to get your head around is this:

People will usually buy what they WANT
before they buy what they NEED.

This is particularly true online where temptation and opportunity lurk around every page corner.

A woman may need to get from her house, to work, and back.

But, she wants a Hummer H2.

Fulfilling the need to get to work and back could be a bus pass. But, the Hummer H2 fulfills her wants though the Hummer is serious overkill for meeting a transportation need.

Add to this counterintuitive concept, the filter that wants and needs are dominated by is our own personal perception. If you’ve ever spoken the words you don’t know what’s good for you, then you have some idea of how murky our understanding can be of our own situation.

I need to get to bed and get some sleep has frequently been trumped by I think I’ll have another beer.

So, if you come to the marketplace seeking to fulfill someone’s needs, you run the risk of missing the mark and setting up a sales system that won’t convert to very many sales.

This is not an exact science, but an aspect of your marketing that you should pay attention to. People will often TALK about what they NEED and dream or think about (or even do Google searches for?) what they WANT.

When you start to examine a market look carefully at what people are saying and the WAY they are expressing their desires and questions.

Words mean things. They have a meaning that begins in the mind of the searcher and are expressed in the context we find them online. Pay attention and when you are looking at discovering your client needs and wants always ask yourself to look deeper.

Consumer-society has trained us to eat your dessert first and it is not uncommon for a truly useful product to sit in the shadows of a sexier one that is just fun.

This is something that divorced people can often relate to.

Keep an open mind here and be willing to challenge your assumptions about your market as you look for the pony in the pile. You may need to start with a cheaper fun product and evolve the customer toward a more profitable needs based purchase after they have begun to trust you more.

Don’t wait around forever doing research. Reach a reasonable conclusion and move on. If what you are offering to your market is not what they want they will vote by not taking you up on the offer and you can learn from that and get better.

Barry Wayne is an online business consultant and project manager with 13 years experience in web development and Internet marketing.
Please visit his blog, 1Cat.biz, for more information on how to start a blog and use it to grow your busness.

Looking to generate traffic to your website? There are many options available and some come and go depending on the whims of the internet market and some of the key players who decide what’s popular and what’s not. Today one of the most powerful strategies for attracting traffic is video marketing.

However when it comes to making video you have many options and you can create from scratch or use what you have to repurpose them for your current needs. To aid and stimulate your thinking, here are a number of ways to use video marketing to market your business in a publicity or marketing campaign.

-Take the articles you have that are more paragraph oriented and develop an article and repurpose them to a video article.

-Take all your step by step articles and turn them into instructional videos. Expand on each bullet to make sure the user understands what each bullet means.

-Create short video overviews about your products and tie the whole suite together with a product portfolio overview.

-If you provide service, develop a mini service demonstration showing how your product works in a specific situation.

-Develop a press release and include a video links that demonstrates additional points beyond what is written.

-Next time you perform a presentation, create a short video snippet of your presentation and post them at your site.

-Create detailed step by step demonstrations such as how to videos of your product.

-Develop deep interest in you as an author and construct short little videos that discuss portions of your Book or eBooks.

-Develop a video overview of your website. Walk the site page by page and deliver a detail explanation using a screen-capture software program.

-Shoot video of your next business event and submit the video to your website and to the media.

-Submit a video to local newspapers, TV and see if they host it on your website.

-Use video on a one-page sales letter as it is powerful selling tool and it can close the sale while you sleep.

-Generate many, many leads and pull traffic by posting them to a video site like YouTube.

-Start a new product or services and develop a video blog on a specific subject.

-Many sites have advanced pay per click to pay per play video. So now yu can get pay while others watch.

-Enhance your affiliate business and make it more personal by developing a video as an affiliate instruction tool.

Gregory L. Burrus, internet technology expert provides free profitable solutions at
http://techoss.com/blog-heaven

Do you know how to get more viewers, listeners and visitors to your website? You need video to discover how video article marketing can get you endless waves of free traffic.

Up until couple of years ago, video marketing it was out of reach for the most small business Netpreneurs. In todays highly competitive Internet, with the right talent and a desire to succeed, you have a shot at being a “video marketer” for 1/10th or 1/20th of the cost. A whole new creative world has opened up, thanks to the arrival of several new consumer technologies like high-quality and low-priced digital video, powerful desktop PCs, inexpensive and easy-to-use video editing software plus a new distribution channel on the Internet.

And as T1, broadband DSL and cable modem access increase, so will the audience for digital video on the Net. In addition to the Internet, numerous new devices and appliances are already or it will be available to distribute your own video presentations. Despite of today’s technological limitations, no matter what you’ll say, a video presentation will immediately grabs attention! Video presentations are perceived as an invitation to something special, because visitors know that businesses add to them a perceived value. So here is a guideline to add a video marketing strategy to your web site!

An online video presentation is a precise tool to deliver your marketing message to the right audience. Small or medium businesses owners, as the big “gorillas”, should carefully weigh the option of implementing video as part of their online or offline marketing strategy. Video is the technology of today, whatever is used on the Internet, or simply delivered on CD-ROM’s, DVD’s or other technology platforms.

As a tool for achieving higher internet profits, a video presentation just can’t be beat. Video marketing offers a way to deliver your marketing message with a higher power and impact comparing to other traditional strategies, and is focused right to your marketplace, with a highly cost-effective rate. Video marketing could be very well the answer to your marketing and advertising goals.

This year video on the web will become extremely popular. New online video services, tools, portable media devices, will rapidly appear on the Internet scene. All the ingredients that would allow small and medium-sized web site owners to adopt and leverage video publishing are now in place. PCs with Windows installed are generally using Window Media Files. Macintosh users are more happy to use Quicktime movies. But if you make all your videos as Quicktime, the chances are that your Window users won’t be able to view them. MPEG files are also great, but older versions of Windows Media Player won’t like them at all.

So as long as you format your videos in a file that most computers can identify you are well on your way to online success. People love video and video is here to stay. You company, product or service has the greatest opportunity to get the message out as video has the greatest appeal to the greatest amount of customers.

Gav Shannon is a Network Marketing Professional who writes about different topics that he feels may be of an interest.If You want to know more about him go to http://www.gavshannon.com