Learn How To Reap All The Benefits Of Promotional Door Hangers
Most businesses can benefit from advertising with promotional door hangers. Placing the ads right in the hands of potential customers, these placards can announce a new business opening in the neighborhood in a timely manner.
These ads cannot be ignored. Placement of them on the handles of the neighborhood doors causes homeowners to remove them. They must be dealt with, even when a person may not think they want your ad; they are forced to acknowledge it. Placing your ad in the hands of a potential customer is good strategy.
If the advertisement has a distinctive edge, the person who picks it up may read it. That is why these must be designed so as to compel people to stop and look at what is in their hand. It is one thing to get it in their hands; it is another to get them to read it.
One trick of designers is to use a distinctive font that people are not used to seeing. Most of the populace is familiar with reading the Times Roman font. Picking a font that is very different, such as Bazooka, which is solid black and has very thick letters will make it stand out, compelling them to look at it.
The color of the paper is another means to draw attention to the advertisement. Neon colors stand out, as do colors that carry a stigma, like pink. Men do not typically care for pink so if the hanger is that color they are liable to give it a once over to see who was crazy enough to use the color for an ad. Women on the other hand normally like the color pink and will read it because that is its color. If the recipient reads it, it does not matter what they think initially, the key is to get them to read it.
Using a bland or neutral color paper works also if you use the correct font, and consider adding color to the page. Color stands out if used properly on the printed page. Red is used a lot in print media; however that may be a reason to avoid it and use an untraditional color like magenta. Blue may not draw the eye, as it is a more soothing color. Check with your designer, and think bold, bright and contrasts.
Another thing your designer may explain to you is that in advertising less is more. People these days are in a hurry. All they want to know is who, what, when and why. Who are you, what are you doing, when are you doing it and why are you doing it. If these points are all covered you do not need to cover any more information for your customers. They are in a rush and only want the relevant information.
If you are advertising with promotional door hangers, these are the things to think through and consider. Designed properly, these ads can produce great results, as they are intended to do. When you get a printout of the ad, hold it at arms length. What pops off the page at you is what your potential customer will see first. Is that the information you intended to convey as the most important? If so then you have a winning presentation folder printing in your hands.
